Typically MNBI companies will be seeking Series ‘A’ capital. Venture Capital firms in India, the wider Asia market and in the US have plenty of capital to invest in the right business but rightly are selective about their investments. In Europe where current business conditions are very challenging, VC funding also exists but it is fair to say that they can prove tougher to get across the line.

Companies wishing to secure venture capital, will need to demonstrate that the value proposition is real, and that they can hit measurable benchmarks towards generating positive cash flow. If the candidate is more advanced, the product well defined and already cash flow positive with healthy revenue growth, then larger sums can be secured.

This all comes at a price so be prepared to cede a significant amount of control as well as share of the business.